creative direction: vita raykhman
art direction: morgan bourdeau
animation: cynthia membreno

design process

for this campaign i created illustrations and patterns for each set. our main goal was
to create individual central illustrations for each set that portrayed different
themes relating back to our core brand and campaign messaging.

initial free sketches

2 working art directions placed in packaging dimensions

finalizing and tightening main set illustrations

initial sketches for tool and smaller set illustrations